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  • Find Your Sweet Spot

    Wed, 30 Nov 2016 16:08:16 +0000

    Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.”  But “everyone on the planet” can’t be your sweet spot customer. You need to narrow it down a little. Businesses who need insurance or parents, […]

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  • Don’t forget to recognize your good fortune

    Wed, 23 Nov 2016 16:00:58 +0000

    It’s easy to get caught up in the metrics, goals, sales projections, and all the other things we measure in business. But as Thanksgiving approaches, I want to suggest that the best parts of being in business can’t be measured in dollars, percentages or increases but by your good fortune. I don’t know about you, […]

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  • Narrow your focus

    Wed, 16 Nov 2016 16:00:30 +0000

    As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model.   In other words, narrow your focus. What do I mean by that? For some reason, business owners and leaders struggle […]

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  • Personal equals professional – we are one

    Wed, 09 Nov 2016 16:01:44 +0000

    One of the downsides of our digitally driven lives is that the dotted line is no more. What I mean by that is that you used to be able to artificially draw a dotted line in between your personal life and your professional life and to a great extent, you could control whether something would […]

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  • Keep Up

    Wed, 02 Nov 2016 15:00:09 +0000

    I was recently asked to give a presentation on what students can do/learn so they can keep up with the ever-changing landscape of business and marketing today. As I was preparing the material to deliver, I quickly realized that my counsel wasn’t just for today’s students. It’s what all of us, whether we are a […]

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