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  • Do you recycle?

    Wed, 26 Apr 2017 15:00:14 +0000

    I admit it – I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we all need to be brilliant recyclers. There are several advantages of re-using copy/visuals throughout your marketing efforts. We […]

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  • What does your welcome mat say?

    Wed, 19 Apr 2017 15:00:13 +0000

    What does your welcome mat say?  A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but see things through a marketing lens. One of the places we visited was Madrid, Spain and neither of us spoke […]

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  • Are your customers in transition?

    Wed, 12 Apr 2017 15:00:18 +0000

    When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time of year to get married. No matter what the transition is or how desirable the next phase may be – […]

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  • Are you a commodity or are you different?

    Wed, 05 Apr 2017 15:00:24 +0000

    One of the first questions we ask a new client is “how are you different?” We usually hear things like: 1. Our people are better 2. Our products/services are better But rarely do we hear – we do what we do differently than others do it. The harsh truth is, your people probably aren’t better. […]

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  • Transparency leads to trust

    Wed, 29 Mar 2017 15:00:41 +0000

    I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on Christmas morning. I suspect most people aren’t quite that determined to avoid surprises, but the reality is, especially when it […]

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