- Business News
- Press Releases
- Video Channel
- Listen to Radio
- Emergency Numbers
One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes, there really is something that is so new and innovative, like the topic for last week’s column – retargeting – that it can legitimately make the claim “hot new thing.” But […]read more ...
How do you get it done? If I ask any marketing pro, business leader or entrepreneur what they need more of (and I take money out of the list of possible answers) 99% of them will give me the same response. Time. Whether it’s the pace of life, the vast variety of channels, information overload […]read more ...
Showcasing is yet another new wrinkle that the internet and mobile technology has brought to our culture. If you’re not familiar with the term, it’s when someone goes to a brick and mortar store to look at an item but fully intends to make their purchase online. This isn’t a new behavior but it’s certainly […]read more ...
I can remember being in one of my undergrad advertising classes and the professor told us about a recent study that measured the trustworthiness or honesty of various professions. Keep in mind, this was 30+ years ago but I can still see the slides he used to show us the results. The least trusted professional was […]read more ...
I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really woven itself into the culture of your organization. But it rarely happens by accident. In any brand process, part of the process should be about helping your employees […]read more ...